Frequently Asked Questions
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What is a Medical Advisor for Footwear Companies and how does it relate to Product Strategy?
A Medical Advisor for Footwear Companies bridges clinical science and product strategy. As a Sports Medicine Podiatrist, I provide real-world expertise in human biomechanics and gait analysis to your development team. My input ensures new products are biomechanically sound, minimize injury risk, and optimize performance. I directly advise on material selection, last design, and midsole geometry from concept to launch.
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Is this site medical advice?
No. All content on firmfooted.com is for informational and educational purposes only. It showcases my expertise as a Podiatrist and Footwear Biomechanics Consultant for industry professionals. It is not a substitute for personalized medical advice, diagnosis, or treatment. For foot pain or medical conditions, please consult your doctor.
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What is your experience in the footwear industry?
My expertise stems from a decade of clinical practice, providing a unique, data-driven feedback loop from the end-user. My direct industry value includes:
Clinical Data Application: Using extensive data on injury trends and gait pathology to inform product feature sets.
Product Benchmarking: Providing expert clinical analysis on competitor shoes to identify market gaps.
Design Consultation: Advising design and Product Strategy teams on biomechanically optimal constructions for specific sport categories.
Industry Education: Translating complex podiatric science into practical language for designers and marketers.
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What information or documentation should we prepare for our initial consultation?
To make our initial meeting efficient, please prepare:
Product Brief/Goals: A clear outline of the project, including performance metrics and target user segments.
Current Design Files (if applicable): CAD, renderings, or physical prototypes for clinical feedback.
Core Challenges: Specific questions regarding performance issues (e.g., pronation, cushioning, fit).
Team Structure: A list of key product development stakeholders (designers, engineers, marketing).
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Do you sell shoes or foot products directly from this website?
No. FirmFooted is a professional Medical Advisor and Product Strategy platform focused on B2B consulting. We do not sell shoes, orthotics, or other direct medical foot products on this site. Our goal is to help footwear companies engineer high-performance products. The reviews in "The Lab" are strictly for expert analysis.
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Who should I contact for media inquiries or partnership requests?
For all media inquiries, speaker requests, and discussions regarding a Product Strategy or long-term partnership role, please contact my office directly at: connect@firmfooted.com. We welcome collaborations focused on innovation in footwear biomechanics and human performance.