Frequently Asked Questions

  • What is a Medical Advisor for Footwear Companies and how does it relate to Product Strategy?

    A Medical Advisor for Footwear Companies bridges clinical science and product strategy. As a Sports Medicine Podiatrist, I provide real-world expertise in human biomechanics and gait analysis to your development team. My input ensures new products are biomechanically sound, minimize injury risk, and optimize performance. I directly advise on material selection, last design, and midsole geometry from concept to launch.

  • Do you have a portfolio?

    Yes. We showcase our expertise through a public portfolio and a detailed, proprietary resource.

    ➡️ View 4 Sample Industry Case Studies

    For full access to the Footprints Playbook, detailing specific, proprietary cases for footwear industry professionals, please email connect@firmfooted.com.

  • Is this site medical advice?

    No. All content on firmfooted.com is for informational and educational purposes only. It showcases my expertise as a Podiatrist and Footwear Biomechanics Consultant for industry professionals. It is not a substitute for personalized medical advice, diagnosis, or treatment. For foot pain or medical conditions, please consult your doctor.

  • What is your experience in the footwear industry?

    My expertise stems from a decade of clinical practice, providing a unique, data-driven feedback loop from the end-user. My direct industry value includes:

    Clinical Data Application: Using extensive data on injury trends and gait pathology to inform product feature sets.

    Product Benchmarking: Providing expert clinical analysis on competitor shoes to identify market gaps.

    Design Consultation: Advising design and Product Strategy teams on biomechanically optimal constructions for specific sport categories.

    Industry Education: Translating complex podiatric science into practical language for designers and marketers.

  • What information or documentation should we prepare for our initial consultation?

    To make our initial meeting efficient, please prepare:

    Product Brief/Goals: A clear outline of the project, including performance metrics and target user segments.

    Current Design Files (if applicable): CAD, renderings, or physical prototypes for clinical feedback.

    Core Challenges: Specific questions regarding performance issues (e.g., pronation, cushioning, fit).

    Team Structure: A list of key product development stakeholders (designers, engineers, marketing).

  • Who should I contact for media inquiries or partnership requests?

    For all media inquiries, speaker requests, and discussions regarding a Product Strategy or long-term partnership role, please contact my office directly at: connect@firmfooted.com. We welcome collaborations focused on innovation in footwear biomechanics and human performance.